Nobody likes the companies that do everything. In our days the great companies are bound to focus and specialize on something, so this “something” becomes truly outstanding. At the same time the ability to provide a complete solution is a huge advantage. Web-service that helps to build, test and publish apps is a lot more interesting to a customer than the one that has only the building features.
To resolve this contradiction we can show that we can provide all the needed services, and at the same time we specialize in each of them. That’s where Interactive Text comes into a play.